Resources
Important Links: Rutgers Affiliated
- Rutgers Cooperative Extension
- Rutgers Department of Agricultural, Food, and Resource Economics (DAFRE)
- Rutgers Annie Project
- Ultra-Niche Crops
- Later Life Farming
Important Links: Non-Rutgers Affiliated
- NJ Dept. of Agriculture
- Useful USDA Links
- Cooperative Extension Websites by State
- Cornell Farm Business Mkt. Pgm.
- National Annie’s Project
Marketing
- Adapting customer experience during coronavirus: Insight on the basics of marketing and how to retain a customer and how to adapt during these unprecedented times
- Harvard review on how to retain customers during and post COVID-19 pandemic
- Farmer Success Strategies
- A resource from Penn state “A team of extension educators works with partnering organizations to support successful farm start-ups. This program supports beginning producers exploring, planning and establishing their farms as well as new women farmers, young next generation producers and next generation Hispanic producers”
- A piece from University of Wisconsin: “Providing research-based farm business management information, resources and decision-making tools to farmers and agribusinesses”
- University of Utah links to COVID-19 resource for Direct Marketing Farmers
- Trade Flows within the United States Nursery Industry in 2018
- Regional benchmarking survey. Part 4: Pricing, Advertising and Expansion Opportunities
- Regional analysis of the U.S. nursery industry, Part 3: Sales processes. Nursery Management and Production.
- Regional benchmarking survey. Part 2: Production practices. Nursery Management and Production.
- To Market, To Market: A Workbook for Selecting Market Options and Strategies for Agricultural Products 2nd Ed.
Urban Agriculture
- Controlled environment food production for urban agriculture
- Targeting high-value, niche markets or products, and adapting a social business model can help urban greenhouses derive profit
- An Economic Analysis of Urban Agriculture
Insurance and Risk Management
Research-Backed Studies
- Marketing in the age of COVID-19
“This paper explores to what extent product and marketing channel diversification contributed to the economic success of small-scale agricultural producers involved in short food supply chains after the outbreak of the COVID-19 pandemic” (Benedek 2021) - Small Farm Success
USDA backed study shows small farm success is linked to networks
Water Recycling
- Rutgers Water Recycling Investment Tool
- An Online Tool for Estimating Return-on-Investment for Water Recycling at Nurseries
- A clear vision: Years before state mandates, Overdevest Nursery started capturing and cleaning irrigation runoff
- A step ahead: Centerton Nursery’s water recycling system provides 30 million gallons each year
- H2O in the ozone
- Keeping water clean with copper
- 10 tips for recycling irrigation water
Pandemic Assistance for Farmers
- Plant and Pest Advisory: USDA Pandemic Assistance for Producers. Rutgers Cooperative Extension at the New Jersey Agricultural Experiment Station
- What Farmers Need to Know about the Latest Relief Bills
Empowering Women Farmers
- Modifying and Supplementing Annie’s Project to Increase Impact in New Jersey and Beyond
- A Train-the-Trainer Program to Train Extension Educators to Teach Business Management Skills to Women Farmers
- Social Media: Cultivating Peer-to-Peer Farm Women Networks in New Jersey
- Gender Analysis of Labor and Resources in Greenhouse Vegetable Production in the Antalya Province of Turkey
- Beyond the Workshop: Continuing estate and transfer plan development by providing technological resources
- Empowering women who manage horticultural businesses in New Jersey and Turkey
- The positive impacts on Turkish women farmers of an all-female agriculture and business management training pilot program
Financial Management
- Building Financial Resilience During Tough Times
- Constructing and Interpreting a Balance Sheet
- Managing Risks Using 3 Key Ratios from Your Balance Sheet
- R.G.2021. Income Statement: Measuring Profitability
- Building Financial Resilience During Tough Times
- Striking a Balance: Using financial ratios to survive tough economic times
- Know your costs
- Dealing with rising energy costs
Growing in Sustainable Containers
- Analysis of economic and social costs of growing Petunia x hybrida in a greenhouse production system using alternative containers
- Manipulation to Improve Sustainability of Biomass Production
Crop Budgets
- Rotational Budgets
- Interactive Greenhouse Crop Budget with Five Crops (opens in a new window)
- Ultra-Niche Crops Series: Beach Plum Enterprise Budget
- Ultra-Niche Crops Series: Blueberry Enterprise Budget
- Developing a Mission Statement for your Agricultural Business
- Bioenergy Budgets Rutgers
Greenhouses