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Farm Management

American Holly in snow.

2019-2020 WORKSHOP - Annie’s Project: Farming in New Jersey’s Cities and the Urban Fringe

The goal of 'Annie’s Project: Farming in New Jersey’s Cities and the Urban Fringe' is to provide production and business management training and skills to new and aspiring women farmers and military veterans farming in urban areas and address the unique challenges they face.

Dates: December 2019 - Tuesdays on the 3rd, 10th & 17th, and after the holidays in January 2020 - Tuesdays on the 7th, 14th, and 21st.

Time: 6:00 pm – 9:00 pm, Dinner will be provided at 5:00 pm

Keynote speaker: Charlotte Smith, 3 Cow Marketing
Charlotte is a successful farmer and businesswoman who offers a unique online marketing and training program that helps farmers learn marketing techniques to grow a successful business.

Description of Event: Faculty instructors and industry professionals will teach you about the five areas of risk identified by the USDA: Production, Marketing, Financial, Legal and Personal. These will include issues specific to urban farmers such as: soil quality, lead contamination, off-farm employment/time management skills, irrigation, water quality, and availability, direct marketing in food deserts, food safety, working with WIC and SNAP-Ed clients, overcoming language and cultural barriers, and acquiring short-term leased land. Attendees will be able to write a business plan for their farm by the end of the workshop. The Marketing class will be taught by Charlotte Smith.
Target Audience: New and aspiring women farmers, military veterans

Read News release of this event.

Speakers list for workshop with links to their presentations

Workshop Agenda


Llamas and Alpacas


Locations: New Brunswick, Roseland, and Mays Landing (classes will be held simultaneously at 3 locations)
Please note that all speaker presentations will take place in the 'central' New Brunswick class location. Our videographer will record and simultaneously live-stream them to the 'remote/virtual' classes in Cherry Hill and Roseland which will be interactive with New Brunswick with a local facilitator.

School of Environmental and Biological Sciences (SEBS) (Central Location)
Rutgers, The State University of New Jersey
93 Lipman Drive – Blake Hall 128
New Brunswick, NJ 08901
Ph: 848-932-9311

Rutgers Cooperative Extension of Essex County (Remote/Virtual)
Garibaldi Hall
621A Eagle Rock Avenue
Roseland, NJ 07068
The Essex County Environmental Center (December 10 and January 14 classes ONLY) (Remote/Virtual)
621B Eagle Rock Avenue 
Roseland, NJ 07068

Rutgers Cooperative Extension of Atlantic County (NOTE CHANGE IN LOCATION) (Remote/Virtual)
6260 Old Harding Highway
Mays Landing, NJ 08330

Registration is OPEN. Click the below link for the Continuing Education register site.

Fee: From November 4 through December 2 the fee is $150
Scholarships are available if you need assistance. This funding for scholarships is provided by Farm Credit East.
Please click HERE to access a scholarship application.


This is material is based upon work supported by USDA/NIFA under Award Number 2018-70027-28588.


USDA/NIFA and the Northeast Extension Risk Management Education Center
Co-Sponsor: Rutgers Cooperative Extension, New Jersey Agricultural Experiment Station

Read more about Annie's Project NJ at Rutgers Here

Farm Business Training for Urban Farmers

December 14, 2018
8:30 a.m.- 5:00 p.m. Blake Hall, Cook Campus, rm 128

This one-day workshop includes: Keynote Speaker John Ikerd, Professor Emeritus of Agricultural Economics, University of Missouri
- Presentations from ag industry leaders
- How to write a farm business plan
- Production and marketing planning
- Social media marketing training
- What to produce and why
- Q & A session with panel of NJ farmers

Access the resources from this workshop

Farm Bill 2018

Agricultural Improvement Act of 2018, commonly known as the 2018 Farm Bill is the most recent Farm Bill passed by congress every 5 years to national agriculture, nutrition, conservation, and forestry policy. Linked PDF is a summary of the highlights for each of the 12 Titles in the new Farm Bill with highlights in Red for the areas likely to be of the most interest to folks in New Jersey.

Recycling Water Photo.

Recycling Water Series

Ornamental growers in New Jersey are concerned with the management of irrigation water in anticipation of fresh water depletion and the introduction of agricultural water regulations. This video series highlights 5 of these growers through interviews with Dr.Robin Brumfield, Rutgers University Farm Management Specialist, and Alyssa DeVincentis.


Annie's Project.

Annie’s Project: Farm Business Educational Program for Women Farmers

Annie’s farm management experiences are shared with women farmers who are living and working in the highly complex business of farming. Annie’s Project New Jersey is unique in that participants focused on creating farm business plans, used social media education for marketing and business development, employed social media tools to assist in networking during the sessions as well as after graduation and recorded asynchronous education modules which is available to all farmers. Read more...


Annie's Project.

Suzanne’s Project

Suzanne’s Project, or Suzan’ın Projesi, is named after Suzanne Brumfield Yavuz, a passionate advocate for education,  sustainable food, farming and gender equality—just like her mother, Dr. Robin Brumfield. Suzanne has roots in Turkey and in the state of New Jersey (where the project model was inspired), and will one day inherit a farm in Kentucky that used to produce tobacco. Her father is Turkish and her mother is American. She visited her two sets of grandparents every summer in rural Kentucky and urban Istanbul. Read more...



Retirement planning for farm families.

Later Life Farming: Retirement Planning
for Farm Families

This website was designed to provide information about retirement planning for farm families. It specifically addresses farmers' unique circumstances. For example, many farmers don't plan to "retire" in the traditional sense. Rather, they express a desire to simply scale back their work hours and/or the size of their farm operation. In addition, many farm families lack traditional retirement savings plans such as a 401(k). Their major asset is their land and farm property, which are typically illiquid assets. Read more...


Virtual Conference: Ideas, Methods, and Objectives to Help You Manage Your Greenhouse and Nursery Business During Difficult Times.

Virtual Conference: My Business, Lean and Mean

With budgets tight, we've decided to present a conference online instead of at one of our normal venues. The theme is "Ideas, Methods, & Objectives to Help You Manage Your Greenhouse and Nursery Business During Difficult Times. " Read more...



Denise Etheridge, Production Greenhouse Manager of Homewood Nursery & Garden Center, Raleigh, NC

Developing Your Marketing Niche:
Do What You Do Best

Success today means looking for and serving niche markets.We have tips on how to find your niche and important rules for raking on a new niche. Read more...



Greenhouse with energy saving design.

The Impact of High Energy Costs
and What To Do About It

Even though energy costs are below their mid-2008 peak, Greenhouse growers still face huge energy bills. How this affected greenhouse growers? We surveyed 30 greenhouse businesses, looking at total costs and found out how they deal with high energy costs. Read more...



Competing against the Big Boxes.

How Can Small Greenhouses Compete
Against “Big Boxes”?

Consider two small towns in the heartland of America: Each has an established small grower; and, both have been invaded by a “Big Box” store. A few years later, one grower is bankrupt while the other is surviving and thriving. We visited more than 80 greenhouses, garden centers, and nurseries in the past two years to discover the “hows” and “whys” of dealing with the “Big Boxes”. Read more...



Plants for Green Rooftops could be your next niche market. Read about it in our Virtual Conference. (Photo courtesy Dr. Rob Berghage, Associate Professor of Horticulture, Penn State University)