Farm Management Greenhouse Survey

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Survey Graphs & Details

Graph of response to question, 'Are you considering energy saving technology?' Graph of
 response to question, 'Are you considering alternative engery sources?' Graph of response to question, 'Are you considering co-generation?'

Here is a list of questions asked in the survey. Click on a question to see the result. You may also click here to get the Final Report in .pdf format.

Location

Firm Structure & Other Operations

Retail & Expansion Plans

Sales

Plant Buy & Sell

Do you sell pre-finished plugs?

Questions About The Business

 • 
What is your average hourly wage for fulltime employees?

Growth Challenges & Factors

Useful References

Internet, Websites & Advertising

Final R eport (.pdf format)

Conducted by Dr. Robin G. Brumfield,
Dr. George Wulster and Dr. A. J. Both

The green (greenhouse and nursery) industry is the number one agricultural commodity in New Jersey with a value of cash receipts of $390,356,000, totaling 42.3% of the state's total farm receipts and 2.3% of the total US value for this commodity (2006 data, Economic Research Service, USDA, Washington, DC).

Photo of a greenhouse at Plainview (NJ) Growers.

We conducted a survey to get recent and accurate data relevant to the New Jersey greenhouse industry on a range of topics, including: business location and size, expansion plans, types of crops grown, employee information, sales, competition, business challenges, new business opportunities, finding aid, advertising, etc.

Greenhouse Survey Fast Facts

  • Average Size - 44,284 sq ft.
  • Average Annual Gross Sales - $23,747
  • Age of Business - 59% were established between 1976 and 2000
  • Business Type:
    • 64% sole proprietorship
    • 13% sub-chapter S-corporation
    • 11% C-corporation
  • Retail vs. wholesale:
    • 17% operate an entirely retail business
    • 33% run an entirely wh olesale operation
  • Operation Expansion
    • 70% remained the same size since the year 2000
    • 17% increased in size
    • 4% decreased in size
    • 27% plan to expand their operation within the next five years
  • Growing Area by Crop
    The approximate percentage of growing area of total sales is:
    • 46% perennials
    • 12% bedding plants
    • 9% other
    • 9% other potted plants
    • 5% poinsettia
    • 5% hanging baskets
    • 5% geraniums
    • 3% flowering bulbs and vegetables
    • 2% hardy mum
    • 1% field grown cuts
  • Plug/Plant Information:
    • 38% produce their own plugs
    • 62% buy in plugs
    • 31% buy pre-finished plants
    • 12% sell pre-finished plants
    • 4% sell plugs
  • Change in Employees Since 2000:
    • 11% increased the number of employees
    • 10% reported a decrease
  • Full or Part-Time Business:
    • 56% of greenhouse operations are a full time business
    • 35% are part-time business
  • Major Source of Income:
    • 41% of greenhouse businesses are the major source of income
    • 48% are not
  • Distribution:
    • 84% sell their finished product in state
    • 44% sale nothing to out of state costumers
  • Major Competition for Retail Greenhouse Operators:
    • 32% Mass Merchandisers
    • 35% G arden Centers
    • 19% Supermarkets
  • Major Competition for Wholesale Greenhouse Operators:
    • 46% Other New Jersey Growers
    • 11% Out-of-state Growers
    • 11% "Other" Sources
  • Greatest Challenges to Business Expansion:
    • owner/operator age
    • availability of capital
    • supermarket chains
    • competition
    • costs
    • customers
    • deer/groundhogs
    • economy
    • energy prices
    • insurance
    • labor
    • land
    • long hours
    • marketing
    • market saturation
    • regulations
    • relocation
    • resources
    • time
    • water issues
    • weather
  • Production Practice:
    • 43% of growers used conventional production practices
    • 6% use IPM
    • 37% use a mixture
    • 1% use other methods
    • 11% of the respondents were considering organic production
  • Considering Technology:
    • 35% Automation for Labor Saving
    • 12% Nutrient Delivery System Update
    • 10 % Rainwater Collection System Installation
    • 13% Water Recirculation System
    • 61% Energy Saving Technologies
    • 17% Alternative Energy Sources
    • 10% Co-generation Consideration
    • 11% Installing a Computer Operated Environment Control System
    • 29% Constructing Additional Greenhouses
    • 41% Renovating and or Upgrading Existing Greenhouses
    • 2% Considering High Tunnels
    • 25% Considering Double Poly Greenhouses
    • 3% Considering Glass Greenhouses
    • 8% Considering Open Roof Greenhouses
    • 1% Considering Retractable Roof Greenhouses
    • 5% Considering Single Span Greenhouses
    • 12% Considering Gutter Connected Greenhouses
    • 11% of the respondents were considering organic production
  • Concerned About:
    • 69% Water Use Restrictions and Regulations
    • 54% Concern Over Disease Issues In Recirculation System
    • 9% Workers Protection Standard
  • Computer Technology:
    • 78% own a computer
    • 68% use the Internet
    • 41% use the Internet for Business
    • 24% own a Website
    • 14% desire to own a website
    • 9% sold their products on the web
  • Advertising Methods:
    • 30% Newspapers
    • 29% Direct Mailing
    • 29% Signs/Posters
    • 24% Brochures
    • 22% Other
    • 13% Internet
    • 7% TV
    • 7% Radio

Annie's Project